LEGO REPLAY
Personalization Studio
LEGO Replay & Personalization Studio
For LEGO, we used visual storytelling to highlight customizable experiences at flagship stores, like the Minifigure Factory and Mosaic Maker. We also promoted donating used bricks to children in need, fostering new creative journeys. Our goal was to inspire and encourage shoppers to purchase from LEGO by showcasing the joy of building and rebuilding.